Terms like Social Media and SEO are all the rage right now, and for good reason—because they are important.
But when you look at the big picture, the true foundation for all online success is, without a doubt, compelling content that provides real value.
It all has to start with great content. I would even suggest that these days, great compelling content is really the baseline—the least you need to have.
People are busy. Do you have time for mediocre content when you’re on the web looking for something? Didn’t think so. Neither does anyone else. It’s important to give people what they want, and make it something worth wanting.
Then there is the challenge of online writing.
Web and online writing is different than writing for print. Profoundly different.
The online experience is much more interactive than it used to be. This is in part what is meant when you hear references to Web 2.0. Social Media is a real game changer in this respect; making communication very interactive.
How does this affect your content?
Traditional writing and marketing is primarily a one-way communication.
Online writing and marketing is very much a two-way conversation. This can be a good thing, or a bad thing.
When it’s good, it can be really good. When it’s bad … well … you get the idea.
Your messages and marketing in an online environment need to be consistent, clear, and honest. If they’re not, you’ll hear about it. And fast!
Like it or not, in this age of Facebook, Twitter, and Smart Phones, reaction happens swiftly, and if you’re making statements you can’t back up, you’ll hear about it pretty quickly.
It’s critical that whoever is crafting your content understands the differences and nuances of writing for online media.
I can write effective and clear online content for you, whether it is website copy, blog posts, social media updates, emails, and yes, there are even significant differences when writing for all of these.
If you’d like to discuss this further, or have any questions, please feel free to contact me here.
